Conducting Market Research
Market research involves finding and analyzing competitor information, demographics, and industry information.
The databases and links available here will lead you to relevant, quality information. Further assistance is available by visiting the Reference Desk of the Management & Economics Library.
Identification and description of the customers
Describe the potential customers
Find statistics and demographic information
Identify a target selling price
Find similar products
Identify a target sales quantity
Determine how much it will cost to run your company and what the potential market will be
Customer and engineering requirements and target values
Review recent research and federal regulations
Descriptions and analysis of competitive products and relevant patents
Seek companies producing similar products
Conduct effective patent research
