Archive for the ‘Industry & markets’ Category

Product Research: Idea generation

September 2, 2008

Places to start researching possible products:

ThomasNet http://www.thomasnet.com/

Personal Electronic Devices Owned by Students
http://www.campustechnology.com/Articles/2008/01/Snapshot-Personal-Electronic-Devices-Owned-by-Students.aspx

100 Best Products of 2008 – PCWorld
http://www.pcworld.com/article/146161-12/the_100_best_products_of_2008.html

Market Research

January 16, 2008

Conducting Market Research
Market research involves finding and analyzing competitor information, demographics, and industry information.

The databases and links available here will lead you to relevant, quality information. Further assistance is available by visiting the Reference Desk of the Management & Economics Library.

Identification and description of the customers

Describe the potential customers

Find statistics and demographic information

Identify a target selling price

Find similar products

Identify a target sales quantity

Determine how much it will cost to run your company and what the potential market will be

Customer and engineering requirements and target values

Review recent research and federal regulations

Descriptions and analysis of competitive products and relevant patents

Seek companies producing similar products
Conduct effective patent research

Other Resources

January 16, 2008

These books will be useful in market research and developing surveys:

Market Research books in the Purdue Libraries

Developing questionnaires books in the Purdue Libraries

Industry Overviews and Market Research

January 16, 2008

These resources will be best for finding information about your Industry and some Market Research:

Bizminer – Market & financial analysis for small and startup companies.

Frost Market Research – Market research reports.

IBIS World – Market research reports

Marketresearch.com Academic -  Market research reports.